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Gone are the days where simply having a web site was enough for most businesses. 
Now a site is expected to work for you, increasing both sales and enquiries whilst also promoting your overall brand identity! But how can this be achieved? The first stop has to be to evaluate your existing site and understand what it is that your customers want from it. If you have the time and budget, then may be a spot of independent market research would help give you a greater understand of your target audience. But if you haven't, try looking a bit closer to home... Every website generates log files. These are daily records of the sites activity and hold detailed information that can help build an understanding of how your current site is being used. Regular analysis for your existing site traffic is a fundamental element to creating a successful website. By tracking your users movements as they click their way through your site, it is possible to gain a greater understanding of what areas are the most visited and possibly more importantly, what areas are not! By identifying popular products or services, you can better prepare for future demands and begin to improve on those areas. Similarly, by identifying quiet areas of your site you can also decide on appropriate actions to turn the situation around, may be by moving the content or increasing its exposure by promoting more aggressively. Detailed monthly web statistics can, and should, provide more than just a visitor count, and with the increasing demands of growing organisations, no marketing team should act without them! If you would like to know more about log files, where they are kept and how to access them, contact us on 0118 926 7050 or email enquiries@bigpig.co.uk |
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